About Us

We are a bunch of runners who are interested in getting the masses to run injury-free wearing minimalist shoes for all their activities! And learn barefoot-style running in the process.


You can purchase (including some pre-orders) your running shoes, apparel, and accessories from some of our partners directly, all in a single location. All products are shipped directly from the manufacturers – we are acting as the go-between service for our readers. We hope to offer fair or better pricing than other online big box stores – for the latest releases. And various special offers and discounts to boot! More partners will be added in the future. Currently, you can purchase products from these companies directly.

lemsshoes theprimalprofessional xeroshoesashmei-performance-runningcompressport

If you order multiple products from different companies, they will be shipped separately from each manufacturer directly to you. But you only pay once through our go-between service here. All returns and exchanges are handled by the individual companies. We handle all the ordering and billing – purchase, applicable taxes, and shipping/handling.

Here’s to sustainable injury-free running!

You can contact us here.